Amsterdam Jeweller Watch photography
The Ace List concept is a completely new approach in customer information. It consists of luxurious book, The Ace List volume II, matched to a dedicated website. Together, both media represent a new standard in communication about watches and jewels. The bright orange coffee table book is offering a helicopter view on the world of high end watches, fine jewelry and quality living; the website – among others – offers clients the chance to create a highly personal list of favorites.
Ace was the first jeweler being authorized by the best brands to sell their products online. The Amsterdam based company combines an adventurous and innovative spirit with a dynamic dedication to quality. For this reason the Ace again co-operated with MotoMax Media (known for its capacity to combine traditional printed media with added online presence) to create a truly breathtaking book and accompanying website. All content was photographed, designed and written specifically for this project.
The Ace List volume II is a hard cover publication of 100 large format pages. It presents important luxury watches and jewels in a selection of Top Five Lists and adds playful articles about five must-see museums, sartorial tips to make life more easy and stylish, essentials for men and women plus five future proof electrifying cars and more! And just that mix of product oriented and lifestyle based subjects makes The Ace List volume II an inspiring page turner.
The above text is quoted from the publisher.
Client: Ace Jewelers
Published: The Ace List Volume 2, November 2013.