From the archives! Shot in april 2012. The IWC pilot event Eelde airport. For the introduction of the new IWC pilot watches collection, they organised an event in a hanger at Eelde airport. Together with other media, and collectors we enjoyed the product presentation, done by their Head of Design, Christian Knoop. After that we got some explanation, why watches are important to fighter jet pilots. This was done by one of the Top Gun pilots, that has flown many missions on active duty.
From 1940, the Schaffhausen-based manufacturer started producing the Big Pilot’s Watch 52 T. S. C. in accordance with military specifications for a navigation or deck watch. It was the most voluminous wristwatch ever made by IWC. With its extremely reductionist design, the dial was clearly organized and took inspiration from the cockpit instrumentation of contemporary aircrafts. The instrument look was the inspiration for IWC’s design of the Mark 11, produced from 1948 onwards. The best known of the Pilot’s Watches from IWC, it was originally built for the Royal Air Force and has been in service for more than 30 years.
Guests listening to the presentation, one of the last 38 flying Spitfires. This one was built in 1944.
IWC restyled a hangar, with two very nice planes, one Spitfire and a L39 jet, lovely stewardesses serving from a great bar, and finally a long table with room for everyone to enjoy a superb lunch. Friend of the brand, and well know piano player Michiel Borstlap, proudly wearing a Big Pilot, made sure there was some light musical entertainment as well.
The unveiling of the IWC pilot novelties. Below you can see the new, top of the bill, IWC Spitfire Perpetual Calendar Digital Date-Month.
The exhausts of the Spitfire.
Michiel Borstlap, Dutch jazz piano player, playing on his piano.
Top gun pilot with his IWC.
Dinner with the display cases and jet plane in the back.
Personal collection of one of the collectors that was present during the IWC pilot event.
Reflection of the hanger as seen in the window of the Spitfire airplane. We had a wonderful time, thanks to the entire IWC crew and all other participants.
Browse the current collection of Pilot watches at the official IWC website.