Editorial photoshoot for an article about the Rolex GMT-Master history on Fratellowatches.
We are starting this year with one of the most iconic watches ever made, the Rolex GMT-Master, and we took it with us for a bumpy ride. The Rolex GMT-Master is connected to aviation since its introduction and rapidly became an iconic timepiece. In short: the Pan-Am company was looking for a watch that was able to display multiple timezones at the same time, as they started to operate transatlantic flights. Having an accurate wrist watch was an absolute necessity for pilots in those days, Rolex was able to give it to them. As we know now, the GMT-Master wasn’t only popular amongst Pan-Am pilots (or civil aviation), also NASA and US Air Force pilots started wearing them. Also business people who travelled to different time zones started wearing the Rolex GMT-Master, as reading home time and local time at the same time has a positive [mental] effect on fighting jet lags. To do the best possible research, we transformed into pilots with our leather Pall Mall jackets and RayBan Aviator sunglasses and took the GMT-Master with us in the sky. More about this later, we first would like to give you a short trip down GMT-Master memory lane.